Prepare for the audience
Clarify who is listening, what they need and the purpose of the communication before deciding what to include.
Communication
The 16 Undeniable Laws of Communication
Prepare and deliver messages that are clear, credible and relevant to the audience.
By John C. Maxwell
What this programme helps you work on.
A presentation needs more than information to be useful. The 16 laws explore how preparation, credibility, content and delivery help a message reach its audience. Participants work on a real communication task, connecting what they say with what listeners need to understand and do.
Who it suits
Speakers, trainers and leaders presenting ideas.
The focus
Preparation, content, storytelling, energy and audience action.
Inside the programme
What you’ll explore.
These themes guide the learning. The depth and selection depend on the format and the needs you bring.
Build clear, credible content
Choose a central message and supporting material that you can explain accurately and with conviction.
Make ideas accessible
Explore stories, examples, visual expression and variation in delivery that help listeners follow and engage with the message.
Lead towards useful action
Define what the audience should take away and how your conclusion makes the next step clear.
From ideas to action
Put it into practice.
Revise a presentation around the action you want listeners to take.
An example to work through
Bring a short presentation or briefing. Identify the one action you want listeners to take, remove material that distracts from it and practise an opening and conclusion designed for that audience.
This is an example of local application. We adapt the discussion to your situation and agreed scope.
Your practical takeaways
What you’ll work towards.
- A focused message for a real presentation.
- A clearer structure with relevant supporting examples.
- A specific audience action and a practised way to ask for it.
The learning experience
How it works.
Facilitated learning combines explanation, discussion and reflection on participants’ own situations. Where the agreed format allows, you practise an application and decide what to try at work. Scope, duration and any follow-up are agreed around the group’s needs.