Month 1 · Choose one decision.
Use coaching to examine a recurring decision and who could own it. Apply the group’s study to set clear limits and agree one practical step with that person.
Leadership Mastermind · SME owners and senior managers
Help your team take more responsibility.
Work on your current leadership challenge with monthly private coaching, guided Maxwell study and peers who carry leadership responsibility.
USD 118 + 8% SST = USD 127.44/month.
Four hours with your group and one private coaching hour each month.
Initial three months: USD 382.32 including SST. Three months’ written cancellation notice; membership continues until your term and notice period have ended. Read the terms.
Starting in 2027 · Monthly, Monday or Friday, 2pm–6pm Malaysia Time; day and dates to be confirmed. Join online or in Kuala Lumpur through ClassIn.
Not ready for membership? Experience a Lunch & Learn first — USD 8.64 including SST. Join the waitlist for 2027; exact dates will follow.
Your first three months
Work on your challenge
from the first month.
Your one private coaching hour is available every month, regardless of your place in the group case rotation. Use it for the leadership issue your business is facing now, then draw on the group’s study and discussions as you put your next step into practice.
An example: too many decisions keep coming back to you. This illustrates how you could use membership; it is not a fixed syllabus or a guaranteed result.
Month 2 · Review the attempt.
Bring what happened to coaching: where did the person act independently, and where did they need help? Adjust the support and try again, drawing on relevant lessons from the group.
Month 3 · Decide what to keep.
Review your notes and examples. Identify what to continue, what to change and the next responsibility the person could take on.
A dedicated group case slot is not guaranteed in your first three months. At two cases per meeting, a full rotation takes about six months with 12 members, or seven to eight months with 15.
When your issue cannot wait.
Each member may request one Urgent Action Session per year for an emergency or urgent business issue, lasting up to four hours. Soo Hoo convenes available group members within three working days of the request, subject to a maximum of two Urgent Action Sessions per group per month. Once that monthly limit is reached, no further urgent sessions are accepted for that group that month.
Contact Soo Hoo directly to request a session outside the regular case rotation. Available members contribute; attendance by the entire group is not required.
YOUR FACILITATORMeet Soo Hoo Yoon Hunn
Experience in the room.
Focus on your next step.
Soo Hoo facilitates leadership, communication and people-development programmes. He is an HRD Corp Accredited Trainer and Certified DISC Consultant (JMT and GDA).
In your Mastermind, he guides the group discussion and works with you in private coaching to connect the learning to your leadership challenges.
View Soo Hoo’s professional profileWritten testimonials
What others say about Soo Hoo.
Recommendations about his training, facilitation and people-development work.
“He never ceases to amaze me with his passion, perseverance, persistence & purpose. His genuine love in developing people makes him a rare trainer, facilitator & leader around today.”
“Soo Hoo is a person that is truly passionate about the development of others, especially in his role as a professional master trainer and speaker. He has lots to contribute, is creative, innovative in his approach and is truly motivational.”
“Soo Hoo is a brilliant trainer and businessman. He is focused on results and will do what it take to get them.”
Excerpts from written LinkedIn recommendations supplied by Soo Hoo. These recommendations predate the Leadership Mastermind.
Who the group is for
Owners and senior managers
in the founding group.
SME owners.
Owners of businesses that meet SME Corp Malaysia’s definition of an SME.
Key Management.
Employees in senior roles who lead teams and carry responsibility for decisions and results.
Middle managers · Future group.
High Potential & Aspiring Leaders in middle management may register interest for a separate future group. Its launch depends on demand.
We assess actual leadership responsibilities when placing members. Each group accepts one member per specific business category, with no direct competitors and no manager paired with their direct report. We target 12 members, with a maximum of 15.
These are the placement criteria for the founding group, not a claim about members already enrolled. Soo Hoo discusses your role, business category and leadership challenge before recommending group placement. Before you commit or pay, he will explain how the one-member-per-category rule applies to your business and check for direct-competitor conflicts. When proposed placements are available, he will share an anonymised group profile so you can assess the fit.
Every four-hour meeting
Two hours of guided study.
Two hours on your businesses.
First 2 hours · Fixed module
Study the programme together.
Work through the scheduled module during the session, discuss the guide’s questions and connect the principles to your leadership.
Next 2 hours · Two member cases
Two members’ situations. The group’s experience.
Explore two member cases per meeting on a published rotation, with everyone contributing. Clarify each problem, consider options and identify a practical next step.
The two member cases share the second two-hour block. This local facilitation format accompanies John C. Maxwell’s content.
Taking part
Fit the sessions
into your working life.
Meeting time and venue.
Monthly from 2027, on a Monday or Friday, 2pm–6pm Malaysia Time (MYT, UTC+8). The day and exact dates are not yet finalised. Sessions are in English; private coaching appointments are arranged with you.
Physical venue: Home of ELITE Trainers.
Unit 1.3.19, Level 3, Pearl Point
Old Klang Road, KL.
No preparation required.
There is no required advance reading or homework. We study together during the session; between meetings, try the ideas in your everyday work.
All books and materials are included in your membership fee; there are no additional book or material charges.
Joining online.
We use ClassIn for hybrid sessions. Online and in-person members participate fully in the same class: ask questions, contribute to discussions and work through member cases together. Select Online in the enquiry form if you will attend remotely.
The joining link and learning management system (LMS) access will be provided five days before each session. The same confidentiality expectations apply online.
Maxwell study programmes
Your group votes.
You learn together.
Members choose one programme together, then work through its content and guide during the sessions. Developing the Leaders Around You is our first suggestion for owners developing team leaders. The Leader’s Greatest Return helps owners prepare future leaders and successors.
Explore the 8 study programmes
Develop team leaders01
Developing the Leaders Around You
Our first pick for SME owners: develop people who can take responsibility and lead others.
Between meetings: Build a development plan for one potential team leader, try it between meetings and review their progress.
Leadership02
The 21 Irrefutable Laws of Leadership
Build a shared foundation for influence, trust and empowerment across the business.
Between meetings: Bring a recurring leadership challenge, apply a relevant law and discuss what happened.
Leadership03
Developing the Leader Within You 2.0
Strengthen your own priorities, character and discipline before expecting more from your team.
Between meetings: Practise a personal leadership habit and use the group to review your follow-through.
Communication04
Everyone Communicates, Few Connect
Help owners and managers make their message understood across teams and customers.
Between meetings: Practise a real conversation between meetings and reflect on the response.
Personal growth05
The 15 Invaluable Laws of Growth
Create a repeatable habit of learning, reflection and action that supports every other programme.
Between meetings: Choose a growth goal, schedule practice and bring evidence of progress to the group.
Developing others06
The Leader’s Greatest Return
Prepare future leaders and successors by making their development a deliberate investment.
Between meetings: Give a potential successor a supported leadership responsibility and review their progress between meetings.
Leading change07
Leadershift
Adapt how you lead as your business grows and other people take on responsibility.
Between meetings: Choose one shift in your leadership approach, practise it at work and review what changed.
Leadership08
Leadership Gold
Turn leadership experience into practical lessons for the way you lead and develop your team.
Between meetings: Reflect on a past leadership decision, choose one practice to change and discuss the results with the group.
These are study options within the membership, not separate announced cohorts. You register interest in membership; you do not need to choose a book now.
Your commitment
Three months to begin.
The minimum initial term is three months. The three-month notice period gives members time to get to know one another and demonstrate their commitment through continued participation.
You may give three months’ written cancellation notice at any time, including during the initial term. Membership ends on the later of the initial term’s end or the end of your notice period. Fees and access continue until then; membership does not end automatically after the initial term.
Examples: give notice when you start and membership can end after three months. Give notice one month after starting and it ends four months after starting. If you give notice only after completing month three, membership and fees continue through month six.
Send notice to me@soohoo.asia.
See the Urgent Action Session entitlement, request process and limits.
Review confidentiality before committing.
Read the draft confidentiality agreement. We will provide the final agreement for your review before you commit or pay. It covers member cases, Urgent Action Sessions, private coaching and limits on sharing, recording and using another member’s information. Keep sensitive business details out of your initial enquiry.
Fees and payment.
Membership costs USD 118 per member per month plus 8% SST: USD 127.44 including SST. The initial three months cost USD 354 plus USD 28.32 SST, totalling USD 382.32. Books and materials are included.
Prices are in USD, with 8% SST added. Let us know your preferred payment method; we can accommodate your preference and will confirm the arrangements before you pay.
The start date, meeting calendar and final membership terms are provided before you commit.
Your questions
Before you take the next step.
How much does the leadership Mastermind cost?
Membership is USD 118 plus 8% SST, totalling USD 127.44 per member per month. The first three months total USD 382.32 including SST. Books and materials are included.
Is private leadership coaching included?
Yes. Every member receives one hour of private coaching each month, alongside a four-hour monthly group meeting: two hours of guided Maxwell study and two hours for two member cases with everyone contributing on a rotation.
Who is the founding group for?
The founding group is for SME owners and senior managers with comparable leadership responsibilities. We target 12 members, with a maximum of 15 and one member per specific business category, avoiding direct competitors. Middle managers can register interest for a separate future group, subject to demand.
Can I join online?
Yes. Online and in-person participants join the same hybrid cohort through ClassIn, sharing discussion, questions and member-case work. Sessions are in English and Malaysia Time (UTC+8). Joining links and learning-system access are provided five days before each session.
Where and when does the group meet?
Physical sessions are at Home of ELITE Trainers, Unit 1.3.19, Level 3, Pearl Point, Old Klang Road, Kuala Lumpur. The Mastermind starts in 2027 and meets monthly from 2pm to 6pm. The Monday or Friday weekday and exact dates remain unconfirmed.
How does cancellation work?
There is a three-month initial term and three months’ written cancellation notice. You may give notice at any time, including during the initial term. Membership ends at the later of the initial-term end and the notice-period end; fees and access continue during notice.
Do I need to prepare or pay before discussing membership?
No advance reading is required. First discuss your leadership challenge and group fit with Soo Hoo. The final confidentiality agreement is provided for review before you commit or pay; an enquiry alone does not reserve a place.
Your leadership challenge
Discuss your leadership challenge.
Tell Soo Hoo about your organisation, your role and the issue you want to work on. Keep confidential business details out of this initial enquiry.
What happens next?
Soo Hoo will reply within three working days to discuss your role, leadership challenge and group suitability. You will receive the confirmed calendar, final membership terms and final confidentiality agreement to review before you commit or pay.
Prefer a conversation?
Talk to Soo Hoo on WhatsAppYou can also email me@soohoo.asia.